At Tom’s Eco Lodge and Tapnell Farm, we value the trust and confidence of all our customers and website visitors. We’d therefore like you to know we will not sell, rent or trade any of our email lists with other companies or business for marketing. This privacy policy sets out some of the ways we do this, by telling you when we will collect your data, how we keep it safe, and what we do with it.

Types of data we collect

Google Analytics

Every time someone visits we use a third-party service called Google Analytics to collect internet log information, and details of visitor activity. This is so we can look at how visitors are using our site, allowing us to make improvements to the visitor experience. This information is only processed in a way which does not identify anyone, and neither Google or ourselves will attempt to use this to find out the identities of any of our site visitors.


When you visit Tom’s Eco Lodge and other Tapnell Farm accommodation, we offer free guest Wifi. When you use this Wifi we collect your name, and your email address. This data is collected and stored by our service provider, Wightfibre.

Mailing Lists

When you register to receive our monthly e-newsletter, we collect some of your personal information. We use that information to contact you with marketing updates, offers, and news from Tom’s Eco Lodge and Tapnell Farm, and also to check that our records are correct and you are happy with the services you receive from us. We do not rent or trade email lists with other organisations and businesses.

Our e-newsletter is delivered by a third-party provider, called Mailchimp. Their platform gathers statistics for us on email opening and clicks, so we can keep improving them for our subscribers in the future. For more information you can read Mailchimp’s privacy notice here.

If you no longer want to receive our e-newsletters, you can unsubscribe at any time by clicking the “unsubscribe” link at the bottom of our emails, or by emailing

Booking Data

When you make an online booking through the Tom’s Eco Lodge and Tapnell Farm websites or call us to make a booking over the phone, your name, address data, email address and contact details will be stored in our third-party booking system, Supercontrol.

For more information you can read Supercontrol’s Privacy Policy here. Please be assured that we do not share your personal details with any other company without your consent.

Access to your personal information

You are entitled to view, amend, or delete the personal information that we hold at any time. Please email your request to

Changes to this Privacy Notice

This policy was last reviewed on 23rd May 2018.